Speedo Swim Sock

Winning project Speedo's New Markets competition 2018

Designed for the Chinese Market

Designed in response to Speedo's New Markets competition to increase interest in swimming in China. The sock acts like a second skin to enhance your swimming experience, both in the pool and out. It features a thin, flexible mesh support panel designed to aid women's high arched feet.

The dynamic swim sock design responded to the main areas highlighted during research. Sizing issues are addressed by the adjustable toggle and flexible materials. The rubber sole acts as a barrier in response to concerns about bacteria and viruses and provides grip when walking on wet surfaces.

The flexible neoprene doesn't restrict movement, plus it's machine washable and quick drying, making it easy to look after.